Architectural Photography

About Now Photography's architectural, builder and interior design photography

Now photography has been delivering fine photographic images for over 7 years now for Western Builder designer and architect, Canadian Builder designer and architect and other construction and architecture clients and has covered many projects including UBC, the Trade and Convention Centre, The Art Gallery of Ontario, The Ritz Carlton in Toronto, The Shangri-La, Kwatlen College, Douglas College, Quest University, West Vancouver Community Centre, Trout Lake Community Centre, Whistler Athlete Village, PNE Prize Home among others.

Now photography produces marketing material ready images for architects, general contractors, developers and commercial and residential real estate. We can produce images and materials for your office marketing materials and trade shows, show homes, boardrooms, conferences and advertising. We can tell your story with images mounted into fine art coffee table style story books for a reasonable fee and can liaise with freelance writers as well as co-ordinate with our in-house graphic design team. We can also produce fine art of your architectural projects and buildings for your personal art collection.

If you have any questions about our style or techniques used in our architectural photography, please don't hesitate to talk to us for a consultation at 604.341.6033 or email us at broadbmk@telus.net.

We are also trained in portrait and corporate photography and fine art architectural photography.

Recently we have been developing a fine art approach to architecture and construction. We now have the capability of producing outstanding metallic prints, as well as large format prints 24 x36 inch or larger, gallery wrap canvases, prints directly on metal and Plexiglas, backlit transparency display prints for offices and trade shows.

We have a new Epson 7900 Printer which will allow us to print images up to 24 inches x 100 inches in size in a variety of fine art and art gallery exhibition paper stocks at reasonable prices.

We are capable of creating fine art photography pieces on metal or Plexiglas for lobbies or buildings or your office or show home.

For key executives or project teams we can produce executive portrait in your office or on location with the latest in lighting and equipment for as low as $250 per session.

If you have any questions about our style or techniques used in our architectural photography, please don't hesitate to talk to us for a consultation at 604.341.6033 or email us at broadbmk@telus.net.

Perspective Control/Tilt Shift Lens

In architectural photography Now Photography prefers to utilize tilt shift lens. These wide angle specialty lens help correct perspective on vertical lines as well as eliminating lens distortion. This helps ensure that lines are straight and that images do not appear to be curved.

If you have any questions about our style or techniques used in our architectural photography, please don't hesitate to talk to us for a consultation at 604.341.6033 or email us at broadbmk@telus.net.

Top equipment and lens and printers and training

There are some truisms in architectural photography - all things being equal - more training and experience produces better images.

Now photography has top-end equipment such as the Canon Mark11 5D - 21 mega pixels). We also have 17 mega pixel camera (Canon 1DS Mark 11), L series lens (Lens include 24 TS, 24-70mm, 70-200mm, 17-35mm, 50mm, 85mm, 10-22mm and high- end lighting power packs. With our top of the line equipment we have the capability of producing large format canvas prints from a high-end Epson 7800 suitable for wall mounting. Or trade show or show home displays.

We have completed over 1500 hours of modern photography training through workshops and course with some of the leading photographers in North America including: numerous lighting, view camera, architectural photography, fine art productions, post production and colour corrections courses. Now photography has directed more than 250 photo shoots in the last 5 years. Now photography has mastered the latest digital post production and architectural photography techniques.

If you have any questions about our style or techniques used in our architectural photography, please don't hesitate to talk to us for a consultation at 604.341.6033 or email us at broadbmk@telus.net.

We capture the best images and enhance and color correct them and can produce a variety of promotional products at an additional charge.

Our post production facilities include the latest in software (approx 15 software programs, actions and custom templates, presets, resizing software) for numerous photographic treatments and digital enhancements.

Our in house graphic design services can produce a wide variety of corporate coffee table book sizes and formats, digital AV slide shows set to music, special gift sets with photos produced on tile or glass and much more...

On the production side we use high-end post software, including Photoshop CS5, Lightroom 3, and numerous coloring, black and white enhancements, plus enlarging software, and InDesign and Illustrator CS 4 for book layout, and ProShow slide show software.

HDR (High Dynamic Range Images)

Now photography is introducing something new that's a twist on something old in architectural photography in Vancouver. As architectural photographers we often have extreme contrast to deal with (areas that are very dark and very light adjacent to each other). In the past we could take multiple exposures to deal with this. Now we can take a full range of multiple exposures say 8-10 images and we can merge and blend them together. With adjustments we can them make the images look natural and photographic and yet can deliver shadow and highlight detail. Or we can go extreme and enhance colour or texture and create a painterly looking images that looks halfway between an artists rendering and a Vancouver architectural photograph.

If you have any questions about our style or techniques used in our architectural photography, please don't hesitate to talk to us for a consultation at 604.341.6033 or email us at broadbmk@telus.net.

Why photographs are important for architects builder developers. Let's face it you can spend years developing, building or designing a project and now its come to fruition and its complete. Sure you talk about your projects with your new prospects and you may have some quick snaps by employees - shouldn't that be enough?

You may have spent millions developing, building or designing that special project now is the time to capitalize on your hard work by professionally capturing your special project with Now photography. Photography tell the story of that special design feature and the overall size and scope of the project. Photos tell your story with images not words. One well shot image can say more than many pages of text that describe the line, shape, colour or texture. The world's large architectural firms know this and properly photographically document their key projects. Photos can go into presentation kits, online, on brochures and ads and can be prominently displayed in offices, boardrooms, trade shows and conferences. Professional architectural photography showcases your projects and says we are proud to have built, developed or designed this!

Profession architectural photographs also make a nice gift to suppliers, partners, employees or other interested parties who work long hours on your special project.

Above all never underestimate the power of marketing you project with outstanding images. You can build or design a better building now is the time to get that image in the hands of the next group of decision makers that have the power to hire your firm on their special project.

If you have any questions about our style or techniques used in our architectural photography, please don't hesitate to talk to us for a consultation at 604.341.6033 or email us at broadbmk@telus.net.

A note on interiors

Interiors require special techniques to balance indoor and outdoor light and to color balance and light.

There are two approaches - one if there is a large amount of floor to ceiling windows and great natural light we can simply match the ratios of indoor and outdoor light. This works to keep photos looking natural with natural shadow and highlight areas. Sometimes indoor lighting with very little exterior light and similar colour balances can be captured nearly as is where we can see natural pools of light. We may supplement with additional lighting in overly dark areas. In cases of multiple light sources of different color temperatures and unnatural shadow areas things can be considerably more complex and we can add gels and supplemental strobe fill light along with multiple white balance exposures to help neutralize color casts.

If you have any questions about our style or techniques used in our architectural photography, please don't hesitate to talk to us for a consultation at 604.341.6033 or email us at broadbmk@telus.net.

Pricing

Pricing Starts from $250 per hour and $1200 per day and includes basic post production. Large format or other prints, corporate coffee table books and other materials are available at an additional charge. Please call 604-341-6033 for your custom quote.